Goodis & Badu Upscale Fashion Boutique Branding + Process Work
A branding project where I created the branding for an upscale fashion boutique that focused on traditional printing techniques, environmentally friendly locally-sourced materials, and avoidance of the environmental destruction and wastefulness of fast fashion.
The typography choices and colour palette are meant to reflect class and luxury. The facing silhouettes are meant to reflect self-reflection—as in, being self-reflective about one’s consumer choices and effects on the world.
Here I’ve included both pencil sketches and digital roughs showing my thought and design processes when creating this brand.
When creating the wordmark and icon images for the brand, I originally started with the idea of a mirror (sketches on the left) but backed away from that idea as it seemed to reflect vanity more than the ideas of self-awareness that I was trying to bring to the brand.
In the end I went for reflecting faces and eyes as I thought that it was a better way to express thoughtfulness, socio-political awareness, and self-awareness.
As I experimented with various wordmark style, I chose to abbreviate the initials as through my research I found it better displayed the high-end designer aesthetic of the brand.
On the lower right are some initial sketches for in-store posters. As shown on the previous page, I went with the reflecting faces approach with hints of thought bubbles to communicate thoughtfulness and conscious awareness.
